Another up and coming ICO is one that goes by the name of New Era. It basically wants to create a decentralized carbon footprint certification protocol. That idea does sound incredibly complex and it is as they basically want to monitor carbon emissions on the blockchain. It really takes one a while to really grasp what they want to do and one, generally speaking, would not like to invest in ideas that are very complex because an investor would simply not understand it. There’s a good chance that if investors do not understand and normal people in the cryptocurrency market won’t understand it.
Overall the project is pretty well put together but I found it was quite middling. By that I mean that it is in fact quite average, deserving a 5 for the team and the same for the token economics. I thought everything was quite standard but when it came to the look and feel of the ICO, it is actually very nice. I think it could have a lot of perceived value once people get to know about it but I think the main problem with this project is really the name. Even if one has nothing else, they should work on a simply identifiable name and with New Era, the whole problem is really in the name. They have multiple names for the same project. If you type in New Era ICO into a search engine you won’t find it. It is just one of those things that they really should have taken care of before starting an ICO.
It is advisable for one to conduct their own research regarding ICOs and their limitations or advantages as the internet is not a good financial adviser when it comes to how one should handle their money, however, a quick overview of the way an ICO works, its token economics and its white papers is a good dive into what the ICO stands for.
Keeping all that in mind, it is essentially up to one’s own self whether they choose to invest in an ICO or not. Research, analyse and approach with caution. The world of ICOs is your own playing field and whatever way you choose to venture out in it, make sure you are fully equipped and motivated before doing so.